An independent marketing and data analytics consultancy.
Clients we work with
When your data, teams and agencies tell different stories about marketing and digital performance, it’s hard to know what’s working and where to focus.
Latchmill is your independent digital performance partner. We bring clarity across complex marketing ecosystems, helping you understand what’s driving performance, strengthen investment and make better decisions.
Client Testimonials
“Latchmill have played a key role in AstraZeneca’s digital & omnichannel transformation as trusted partners since January 2020.
Latchmill’s expertise and enthusiasm has been instrumental in driving the performance of our respiratory brands in the US, yielding a remarkable efficiency gain on our digital marketing spend in the first 6 months alone”
Problems we solve
You may know something is getting in the way without knowing what needs to change.
These are some of the challenges we help clients understand.
Marketing investment is increasing, but we cannot confidently show the return.
Teams and agencies report different results.
We have invested in digital transformation, but our measurement and ways of working have not kept up.
We have plenty of reports, but little clarity on what to do next.
We cannot see where customers get stuck or leave the journey.
We do not trust the tracking behind our performance reports.
What needs to change
helps you understand what is behind these problems and what needs to change.
Blueprint, Build and Transform
Three connected ways to understand the problem, strengthen what sits behind the data and make insight part of ongoing decisions. You can start where the need is greatest.
Build
Strengthen the data foundations, team capability and ways of working needed to act on that understanding.
Transform
Work together over time to embed better ways of working and improve digital performance.
Additional expertise
Focused support can sit alongside Blueprint, Build and Transform or work as a separate piece of work.
Executive
AdvisoryIndependent support for leaders making decisions about performance, investment and team capability.
Specialist
SupportFocused expertise for a defined analysis, training, implementation or advisory need.
Data Compliance
and ConfidenceReview tracking, consent and data collection issues that may be affecting confidence in reporting.
Pharmaceutical
& Life Sciences
Understand performance across brands, markets, channels and agencies.
Get an independent view of marketing performance across brands, channels, agencies and platforms, and greater confidence in where to invest.
“Latchmill’s Managed Service with ObservePoint has significantly impacted how we deliver insights with confidence and the trust created from more efficient data operations.”
B2B eCommerce
Connect marketing, website and customer data across longer buying journeys.
Connect marketing, ecommerce and customer data to understand complex buying journeys and what’s driving commercial performance.
The Results
Pharma - Exposing suspected invalid paid traffic
1m+
paid clicks flagged as likely invalid
~$3.5m
estimated media spend exposure
The Challenge
Paid traffic and onsite activity appeared stronger than the underlying traffic quality justified.
What Latchmill Did
Analysed unusual traffic patterns across paid clicks and onsite behaviour.
The Outcome
Identified suspected invalid traffic, giving the team a clearer basis for assessing media performance.
About Latchmill
We bring an independent view shaped by experience from working inside large complex organisations.
We help leaders understand performance while building the capability within their teams to use data more confidently.
Gavin
MD and Co-Founder
Gavin specialises in strategy, digital and business transformation, and data-driven growth. His career has spanned hands-on analytics, marketing technology leadership and senior transformation roles at organisations including Betfair, IG, RS Group and Philip Morris International.
He works closely with senior leaders to simplify complex challenges, challenge assumptions and build confidence in marketing performance. Outside work, Gavin is usually supporting his children’s sporting ambitions, cycling or hiking with the dog.
Questions we get asked
We help leaders get a trusted view of marketing and digital performance, so they can see where investment is working and what to improve. That can mean fixing measurement, uncovering opportunities or building capability within their teams.
Yes. Start by telling us what is happening. We can help identify the underlying issue and discuss what support makes sense.
Blueprint identifies what needs to change. Build puts stronger foundations and ways of working in place. Transform helps teams embed those changes and keep improving. There is no fixed starting point.
Yes. We work alongside your teams and agencies, bringing an independent view across platforms and customer journeys. We share our thinking so your team can use the insight with confidence.
No. We are independent of technology vendors and media agencies. We work with the systems you already have and recommend changes based on what will improve performance.
Get a clearer view of what’s driving performance
Get in touch
Tell us what is getting in the way
Whether you are struggling to trust your reporting, understand marketing performance or decide what to do next, tell us about the challenge you are facing.